About Me
Working as a graffiti-artist, taught me early lessons of design, scale, and impact. This passion with the thrill to see my work in public led me to study visual communication in Germany and Australia.
I quickly set out to find my own design mentors beyond university as I always favored the practical over the theoretical. My first work experience alongside Petrula Vrontikis in Los Angeles taught me about the connection between emotion and design. And Stefan Sagmeister in New York opened my eyes to the conceptual foundation akin to each project.
After a quick stint in Hamburg, Germany, I took my first design job at Stephen Doyle’s office in New York. I owe him my passion for typography as well as my love for quirky ideas. My formative years in New York City lasted for almost 10 years and are still visible in my approach to branding - valuing concept, and impact above all.
I moved to Paris in late 2011, and adapting to life in Paris coming from New York felt like breaking into a new pair of boots. You suffer into it, but before you realize, they become essential to you. I would say that Paris taught me about style, taste, and attention to detail what busy, hustling New York City couldn’t.
These professional and personal experiences enable me to move fluently between cultures and languages while shaping me into an accomplished, versatile Creative Director.
My formative years in New York are still visible in my approach to branding - valuing concept, and impact above all.
