Redesign of the ELAN station network

For CBA PARIS / Creative Director

Designers: Florian Mallamaci, Pierre Rhodes, Noe Halimi

With 1,350 petrol and service stations, ELAN represents the second largest network in France. The majority of stations are located in rural or low traffic areas throughout France and help to curb the disappearance of service stations within the villages.
Through their local anchorage, ELAN stations offer a variety of personalized services, and they are known for their friendly welcome. The new identity captures the diversified local services that each station can adapt. From selling bread in the morning to parcel pick-ups or maintenance and repair services - the fan logo and signage system express a multitude of services.