Re-branding of a benevolent investment firm

FOR CBA PARIS / Creative Director
TEAM: Constance Gaborit / Yovanna Wallet / Noe Halimi

RAISE is an investment firm with one ambition: to create an efficient, benevolent ecosystem to support visionary and passionate entrepreneurs. The business model allows it’s teams to give 50% of their incentive to finance support for young companies. In a sense, Raise is the story of duality: The success of RAISE with mid-size businesses is used to fund visionary and passionate entrepreneurs. 50% is the magic number with the “%” symbol fueling the creative story of expressing the 2 sides of the business model. The logo and identity system expresses this duality.

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