Institut Paul Bocuse is an iconic French school for culinary practices and hospitality management in Lyon. As the hotel and restaurant industries are undergoing significant changes, the challenge was bringing together the Institute's heritage and its vision for the future.The new identity embodies a new creative concept, built around the idea of combining elements and celebrating creativity in its various states. A brand like this needs guidelines that describe a system of principles and an attitude rather than fixed rules. Every element of the system was envisioned to be modified and stretched endlessly while staying unmistakenly recognizable as part of the brand.
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